Building Financial Literacy in North America
Discover Card
Overview
Discover, the third-largest credit card brand in North America, offers a range of banking products designed to help customers build their financial literacy through debt management and savings advice, with the goal of achieving a brighter financial future. To stand out in the highly competitive financial sector, Discover aimed to elevate its credit card blog into a premier destination for financial knowledge.
The Challenge
With intense competition in the financial industry, Discover needed to differentiate its credit card blog from others in the market. The challenge was to create a content hub that not only aligned with Discover’s brand but also provided a seamless user experience that encouraged engagement and conversions. The existing blog needed to be transformed into a more dynamic and user-friendly platform that could serve as a trusted resource for financial information.
The Solution
We partnered with Discover to create a mobile-first content hub that seamlessly integrated with the brand’s visual identity. The process involved redefining and testing the site’s taxonomy to ensure that users could easily navigate and find relevant content. This strategic redesign focused on optimizing the user experience, making the content hub not just visually appealing but also highly functional and accessible.
The new platform was built on a strong foundation that prioritised user engagement and conversion pathways. By empowering Discover to efficiently publish content, the blog now serves as a best-in-class knowledge hub that delivers valuable financial insights to its audience, helping them make informed decisions about managing their finances.
