Transforming Jackson Russell’s Digital Presence
Jackson Russell
Overview
Jackson Russell partnered with Digital Arts Network to redesign their brand and website, creating a modern digital presence that reflects their values, professionalism, and commitment to serving diverse client needs. The result is a refreshed platform that enhances accessibility, simplifies navigation, and strengthens their position in the legal industry.
The Opportunity
Jackson Russell, one of New Zealand’s trusted law firms, recognised the need to update their brand image and online platform to stay competitive and better connect with their wide-ranging audience. From high-net-worth individuals to charitable institutions and corporate clients, their audience required a seamless, user-friendly digital experience that showcased the firm’s expertise and people while catering to potential clients and talent.
The Approach
We worked closely with Jackson Russell to reimagine their brand and website with a focus on:
Modern Design: A fresh visual identity, including updated logos, typography, and colour palettes, aligned with their core values of pragmatism, respect, integrity, discretion and excellence.
User-Centric Website: A streamlined information architecture made it easier for clients to navigate key services, connect with lawyers, and explore career opportunities.
Consistency Across Platforms: Ensured cohesive branding across digital channels, including social media and marketing materials.
Scalability: Designed a website infrastructure with a flexible CMS, enabling easy content management and scalability for future needs.
Efficiency: Integrated tools to streamline enquiries across services, from legal support to career applications.
The Outcome
The new website and brand design have elevated Jackson Russell’s digital presence. Clients can now find information faster, navigate seamlessly, and connect with the right people. Prospective talent is welcomed with a clear view of the firm’s culture and opportunities.
The refreshed branding reinforces Jackson Russell’s reputation for excellence while establishing a forward-looking, approachable presence in the competitive legal market.
The DAN team were creative and responsive, and a pleasure to work with. They delivered to us an engaging, user-friendly website with a fresh and modern design that will appeal to our diverse client base and help us to attract new talent to our firm.”
– David Alizade
Partner, Jackson Russell
