The Challenge
The myCountdown app needs to deliver tangible value to customers and support the business and sustainability goals by not only resolving current problems, but also to keep up with experience trends and future technology challenges.
The Result
Through human-centred design thinking, Lean UX methods and Agile development principles, we ensured that the future product vision and roadmap would enable the business to strategically deliver value to the hands of their customers.
Project Outcomes
Alignment
with the priorities of Countdown’s customers
Buy-in
and support from stakeholders and teams
Vision
of future customer, business, sustainability, and technology trends
