Enabling financial wellbeing
Discover Cards
Overview
Discover is the 3rd largest credit card brand in America. It offers various banking products that help people manage debt better and save more so they achieve a brighter financial future
The Challenge
With fierce competition and an abundance of financial content available, Discover wanted to turn their credit card blog into a best in class knowledge hub. It needed to reflect their visual identity and drive on page engagement.
The Solution
We designed and built a fresh mobile first content hub with a reworked and tested taxonomy that helps consumers find what they need and ultimately guides them to convert. We focused on getting the foundations right – making it accessible, enhancing the consumer experience and enabling Discover to publish efficiently.
