Driving Innovation and Customer Value in Car Insurance
Polly
Overview
Together with DAN, Polly drove innovation in car insurance by seamlessly integrating it into the vehicle purchasing process, offering a streamlined and financially beneficial experience for both dealers and buyers.
The Opportunity
Polly, a disruptive entrant into the US car insurance market, identified a gap in the automotive market where insurance was often an afterthought in the car-buying process. With 80% of buyers under 45 believing insurance should be part of the
car-buying experience, there was a clear demand for innovation.
The Approach
Working closely with DAN in New Zealand and TBWA Chiat Day in Los Angeles, Polly developed a suite of innovative features to address this opportunity. The collaboration focused on defining a unique brand voice and style for this new product in the market. Despite a tight deadline, the team delivered on time, employing rapid concept testing and iterative development in partnership with their development partner.
The Outcome
The project approach has yielded significant commercial and client experience results. Dealers in the Polly network report an average back-end gross increase of 44%, while customers who report savings save an average of $64 per month on their automotive insurance. By blending car finance and insurance policy purchasing, Polly has successfully streamlined the vehicle acquisition process, meeting the evolving needs of modern car buyers.
