Unified Digital Platform Delivers Seamless Customer Journeys
Claas Harvest Centre
Overview
CLAAS Harvest Centre‘s new website transforms how customers access their products and services, making it faster and easier to find everything from machinery to parts and servicing. With streamlined navigation, personalised content, and a more visual, intuitive design, the site offers a seamless experience for users across Australia and New Zealand—backed by scalable technology that ensures it grows alongside the business.
The Opportunity
CLAAS Harvest Centre needed a modern website to simplify how customers access their products and services. Navigating multiple pages for new and used machinery, parts, and servicing was clunky and time-consuming, making it harder for customers to find what they needed. With operations across Australia and New Zealand, they also wanted localised content and a streamlined way to handle enquiries—all while ensuring the site was future-ready.
The Solution
We redesigned the website to enhance user experience, consolidating machinery listings and adding a fast search tool. The enquiry process now integrates sales, servicing, parts, and finance, linked to CLAAS Harvest Centre’s IDEAL platform. Content is personalised by country, with local teams highlighted for easy contact. The design is cleaner and more visual, improving engagement and navigation. Optimised for SEO, the site is built to attract more customers and support CLAAS Harvest Centre’s growth.
The Outcome
The new website has transformed how customers interact with CLAAS Harvest Centre online. It’s easier than ever to find products, connect with services, and get answers—all on a unified, future-proof platform. Customers now spend less time searching and more time finding what they need, making CLAAS Harvest Centre’s digital presence as reliable as the machinery they sell.
Working with the team at DAN has been an absolute pleasure. From start to finish, they provided constant support throughout the year-long project, always accessible and ready to assist whenever we needed them. Their clear process ensured smooth collaboration with both our internal and external stakeholders. We’re incredibly grateful to the entire DAN team and couldn’t be more thrilled with the final website. Thank you for your dedication and expertise! ”
Steph Peploe – Senior Marketing Executive
