Supporting Aotearoa’s Social Services
Ministry of Social Development
The Opportunity
Te Manatū Whakahiato Ora (MSD) partnered with Spark and DAN to overhaul its device strategy, using data-driven insights to enhancing their ability to deliver critical services to 1.3 million New Zealanders each week.
The Approach
To ensure data-driven design artifacts, we prioritised a quantitative approach, supported by qualitative research. Interviews with MSD staff, coupled with dimension mapping and thematic analysis, shaped proto-archetypes. Surveying nearly 1,000 staff generated segmented Worker Types with distinct technology requirements.
The Impact
The research is being used as part of the Digital Transformation Programme to inform device and technology solutions supplied to the 11,000 staff across Aotearoa. The Worker Type artefacts themselves are on display at MSD Home Office in Wellington, inviting engagement and feedback from the wider organisation.
