Future Vision Focus
Southern Cross is focused on enhancing customer experience through an integration of their products and services. Digital Arts Network provided a clear future-state vision, aligning staff to deliver consistent and exceptional experiences for all members.
Southern Cross strives to become an essential lifelong partner for members’ health and wellbeing. To achieve this, they must reimagine their traditional approach to producing and delivering products, services, and experiences. Co-creation, defining a core story and vision were urgent priorities to communicate to the rest of the business.
Co-creation activities were urgently conducted with key individuals to articulate the vision. We identified the core story and essential service elements aligned with the new brand. Communicating through a customer journey map fostered business alignment and empowered staff to contribute to the collective goals.