The Future of Wellbeing
Southern Cross Health
Overview
Southern Cross Health is focused on enhancing customer experience through an integration of their products and services. Digital Arts Network provided a clear future-state vision, aligning activities to deliver consistent and exceptional experiences for all members.
The Challenge
Southern Cross strives to become an essential lifelong partner for members’ health and wellbeing. To achieve this, they must reimagine their traditional approach to producing and delivering products, services, and experiences. Co-creation, defining a core story and vision were urgent priorities to communicate to the rest of the business.
The Solution
Co-creation activities were conducted with key individuals to articulate the vision. We identified the core story and essential experience elements aligned with the new brand. Communicating through a customer journey map fostered business alignment and empowered staff to contribute to the collective goals.
