Digital Workplace Research
Ministry of Social Development x Spark
Understanding how devices and technology can be best used to support the delivery of critical social services in Aotearoa.
To ensure data-driven design artifacts, we prioritised a quantitative approach, supported by qualitative research. Interviews with MSD staff, coupled with dimension mapping and thematic analysis, shaped proto-archetypes. Surveying nearly 1,000 staff generated segmented Worker Types with distinct technology requirements.
The research is being used as part of the Digital Transformation Programme to inform device and technology solutions supplied to the 11,000 staff across Aotearoa. The Worker Type artefacts themselves are on display at MSD Home Office in Wellington, inviting engagement and feedback from the wider organisation.