Connecting the dots for better customer experience
Golden Bay Cement x Winstone Aggregates
Golden Bay Cement and Winstone Aggregates partnered with DAN to review the current state of their online channels and discover opportunities to improve their customer service and deliver better value to their customers and their business.
Golden Bay Cement and Winstone Aggregates acknowledged the need to digitally transform their operations and enhance supply chain management. Recognising the limitations of their current digital channels, they collaborated with DAN to identify opportunities for cost reduction and customer experience improvement.
Through comprehensive evaluation of existing digital channels, engaging customers, staff in interviews and workshops, we analysed the customer experience and uncovered 36 potential enhancements. These improvements would yield benefits for both customers and the business.